摘要
随着感性消费时代的来临,人们对于服装的选择不仅对于质或者量有所要求,而且更注重情感层面的满足。近年来,洛丽塔作为一种小众的服装风格,越来越受到年轻人的喜爱。文章运用语义差异法,通过青年消费者对典型洛丽塔服装风格的感性评价和调查数据,深入分析不同的款式设计与感性风格的关系。研究结果可以作为洛丽塔服装设计师的参考,使设计师更好地把握洛丽塔风格服装的发展趋势,进一步满足消费者的潜在感性需求,让洛丽塔服装风格受到更多消费者的关注。
With the advent of the era of perceptual consumption,people's choice of clothing is not only for quality or quantity,but also pays more attention to emotional satisfaction.In recent years,Lolita,as a niche clothing style,has become more and more popular among young people.The paper uses the semantic differential method to analyze the survey data through the perceptual evaluation of typical Lolita clothing styles by young consumers,and deeply analyzes the relationship between different style designs and perceptual styles.The research results can be used as a reference for Lolita fashion designers,so that designers can better grasp the development trend of Lolita style clothing,further meet the potential perceptual needs of consumers,and make Lolita clothing style attract more attention from consumers.
作者
胡又丹
薛媛
何竹
Hu Youdan;Xue Yuan;He Zhu(Xi’an Polytechnic University,Xi'an Shaanxi 710048)
出处
《山东纺织经济》
2024年第3期30-33,共4页
Shandong Textile Economy
关键词
语义差异法
服装设计
洛丽塔风格
感性评价
semantic differential
fashion design
Lolita style
perceptual evaluation
