摘要
供应链在运营过程中不可避免会遭遇突发事件。文章针对发生时间具有随机性,且损害及时交货和平台商誉的突发事件对供应链成员的影响,构建由供应商、平台和零售商组成的三级供应链,探讨了非合作、成本分担和协同合作三种模式下的决策,利用动态微分博弈理论求解不同模式下各成员的最优策略。研究发现:供应商会根据及时交货水平损害率的高低决定突发事件发生后的交货策略,突发事件发生后平台的成本分担行为侧重于扩大市场需求和提升零售商的促销积极性,但对平台商誉水平的提升效果并不明显。协同合作模式下各均衡决策结果均为最优;与非合作模式相比,成本分担模式能够显著提升突发事件发生前后供应商及时交货水平、突发事件发生前平台商誉水平,并实现整体利润的提升。
The supply chain will inevitably encounter emergencies in the operation process.In view of the impact of emergencies with random occurrence time,the damage to timely delivery and platform goodwill on supply chain members,this paper constructs a three-level supply chain consisting of suppliers,platforms and retailers,discusses decision making under three modes of non-cooperation,cost sharing and collaborative cooperation,and solves the optimal strategies of each member under different modes by differential game.The research shows that the supplier will determine the delivery strategy after the occurrence of the emergencies according to the damage rate of the timely delivery level.The cost sharing behavior of the platform after the occurrence of the emergencies focuses on expanding the market demand and improving the retailer's promotion enthusiasm,but the effect on the improvement of the platform goodwill level is not obvious.Each equilibrium decision result is optimal under the collaborative cooperation mode.Compared with the noncooperative model,the cost-sharing model can significantly improve the level of timely delivery for suppliers before and after the crisis,the level of platform goodwill before the crisis,and achieve an increase in overall profits.
作者
单子丹
赵亚涛
朱蔓
陈梦瑶
SHAN Zidan;ZHAO Yatao;ZHU Man;CHEN Mengyao(School of Economics and Management,Harbin University of Science and Technology,Harbin 150040,China;High Technology Industry Development Research Center,Harbin University of Science and Technology,Harbin 150040,China)
出处
《华东经济管理》
CSSCI
北大核心
2024年第5期114-128,共15页
East China Economic Management
基金
国家社会科学基金项目“数智创新生态系统下跨界融合行为与服务复合治理研究”(23BGL057)
国家自然科学基金面上项目“新兴产业颠覆性技术创新形成机理、实现路径与激励政策:创新生态系统视角”(72074061)。
关键词
突发事件
及时交货
平台商誉
微分博弈
动态决策
emergency
timely delivery
platform goodwill
differential game
dynamic decision making
