摘要
以环巢湖地区作为研究对象,基于2016—2021年旅游网站的乡村旅游游记数据,结合统计分析以及ArcGIS空间分析法研究环巢湖地区乡村旅游客源市场的结构特征以及影响因素。结果表明:乡村旅游客源市场季节性明显,节假日及周末效应突出,其中4至10月为旅游旺季,11至3月为旅游淡季;乡村旅游客源市场的地理集中指数总体较高,客源呈集中分布特征,合肥市为主要客源地,客源吸引半径均值为219.59 km,属于近程客源市场,空间使用曲线是基本型曲线、“U”型曲线和Maxwell-Boltzman曲线3种曲线的复合,客源核心逐渐从长三角地区、京津冀地区向内陆地区、珠三角地区扩散。乡村旅游客源市场的时空结构是多种因素相互作用的结果,主要是由乡村旅游目的地的特殊性决定的,同时闲暇时间、气候舒适度、交通、客源地经济发展水平等也是重要影响因素。
Taking the Chaohu Lake region as the research object,this paper studies the structural characteristics and influ⁃encing factors of the rural tourism’s source market in the Chaohu Lake region based on the travel notes data of rural tourism from travel websites from 2016 to 2021,employing the combination of statistical analysis and ArcGIS spatial analysis.The re⁃sults show that:the rural tourism’s source market is seasonal with prominent holiday season and weekend effects.April to Octo⁃ber is the high season,and November to March is the low season;the geographical concentration index of rural tourism’s source market is generally high.The tourist source is characterized by concentrated distribution,with Hefei as the main tourist source,and the average attraction radius of tourists is 219.59km,which belongs to the short-range source market.There are other impor⁃tant influencing factors including leisure time,climate comfort,transportation,and economic development level of tourist source destinations.
作者
丁娟
赵红艳
张强
DING Juan;ZHAO Hong-Yan;ZHANG Qiang(School of Business,Anhui University,Hefei 230601,Anhui,China;不详)
出处
《长江师范学院学报》
2024年第3期24-33,共10页
Journal of Yangtze Normal University
基金
教育部人文社会科学研究青年基金项目“人口老龄化背景下我国家庭代际旅游行为研究”(20YJCZH016)。
关键词
大数据
乡村旅游
客源市场
时空结构
环巢湖地区
Big Data
rural tourism
tourist market
space-time structure
Chaohu Lake region
