摘要
移动数媒技术在文旅领域深度赋能乡村振兴,为乡村文旅市场发展注入新活力。文章通过对相关文献进行研究,发现移动数媒技术能够提升旅游目的地的市场竞争力,增强旅游目的地知名度和游客满意度,并促进城市品牌的打造推广。因此,乡村旅游目的地应积极更新移动数媒技术,提升乡村品牌形象,以适应数字化时代的乡村文旅市场需求。移动数媒技术的应用为乡村旅游目的地提供了更加丰富、多样化和个性化的营销手段,同时也带来了一些新的问题和挑战。文章旨在探讨移动数媒技术对乡村文旅市场发展的影响机制和效果,并提出相应的建议和对策。
Mobile digital media technology has deeply empowered rural revitalization in the field of cultural tourism,injecting new vitality into the development of rural cultural tourism market.Through relevant literature research,this paper shows that mobile digital media technology can enhance the market competitiveness of tourist destinations,increase the popularity of tourist destinations and tourist satisfaction,and promote the building and promotion of urban brands.Therefore,rural tourist destinations should actively update mobile digital media technology,enhance the brand image of the countryside,to adapt to the demands of the rural cultural tourism market in the digital age.The application of mobile digital media technology provides more abundant,diverse and personalized marketing means for rural tourist destinations,while also bringing some new problems and challenges.This paper aims to explore the impact mechanism and effects of mobile digital media technology on the development of rural cultural tourism market,and put forward corresponding suggestions and countermeasures.
作者
毛琛元
梁诗悦
郑凤婵
Mao Chenyuan;Liang Shiyue;Zheng Fengchan(Guangzhou College of Commerce,Guangzhou,Guangdong,511363;Macao University of Science and Technology,Macao,999078,China)
出处
《市场周刊》
2024年第13期54-57,共4页
Market Weekly
基金
教育元宇宙背景下高校商科数智人才培养模式和教学实践(课题编号:2023WQNCX100)。
关键词
移动数媒技术
乡村文旅
市场发展
mobile digital media technology
rural cultural tourism
market development
