摘要
选取中国31个省(区、市)为研究单元,以抖音旅游主播为例,采用区位熵、地理空间分析方法对中国旅游主播的空间集聚特征进行了可视化分析,通过回归模型解析了影响旅游直播空间分布的因素。研究表明:(1)我国旅游直播存在空间分布不均的现象,大致以胡焕庸人口线为界,呈现“东南多-西北少”的分布态势;(2)具有独特旅游资源优势的地区对旅游主播吸引力很强,西藏、海南、云南尤为突出;(3)通过回归分析发现,旅游服务设施、电商创业环境、交通便利性、区域旅游收入对旅游直播具有显著正态效应,地区经济发展水平对旅游直播有排挤效应,相比而言,旅游资源禀赋则对旅游主播空间分布贡献较小。
This paper selects 31 provinces,cities,and districts in China as research units,takes TikTok tourism hosts as an example,uses location entropy and geographical spatial analysis methods to visually analyze the spatial agglomeration characteristics of Chinese tourism anchors,and uses regression model to analyze the factors affecting the spatial distribution of tourism livestreaming.Research shows that:(1)There is an uneven spatial distribution of tourism livestreaming in China,roughly bounded by the Hu Huanyong population line,showing a distribution trend of“more in the southeast and less in the northwest”.(2)Regions with unique tourism resource advantages have strong appeal to tourism anchors,especially Tibet,Hainan,and Yunnan.(3)Regression analysis reveals that tourism service facilities,the e-commerce entrepreneurship environment,transportation convenience,and regional tourism income have a significant normal effect on tourism livestreaming.The level of regional economic development has a crowding-out effect on tourism livestreaming.In contrast,tourism resource endowment has a smaller contribution to the spatial distribution of livestreaming tourism hosts.
作者
黄浣铃
徐企丹
岑丹妮
骆培聪
HUANG Huanling;XU Qidan;CEN Danni;LUO Peicong(School of Cultural Tourism and Public Administration,Fujian Normal University,Fuzhou 350117,China;Fujian Provincial University Key Laboratory of Smart Tourism,Fuzhou 350117,China)
出处
《福建师范大学学报（自然科学版）》
CAS
北大核心
2024年第3期82-90,共9页
Journal of Fujian Normal University：Natural Science Edition
基金
国家自然科学基金资助项目(41871280)。
关键词
旅游主播
影响因子
旅游电商
空间分布
livestreaming tourism hosts
impact factors
tourism e-commerce
spatial distribution
