摘要
为推动销售业务数字化转型和智能化发展,基于知识抽取、知识融合、知识可视化展示等知识图谱技术,搭建了石油销售知识应用平台,探索了销量预测、捆绑促销、优惠券推荐等多种场景,为用户和商品建立起全方位的链接。通过深度分析各应用场景下的用户偏好和商品定位,为客户营销提供更好的智能化服务,助力数字化转型发展,提升业务运作效率,增加企业效益。
In order to promote the digital transformation and intelligent development of sales business,the oil sales knowledge application platform of knowledge graph technology is built and the super-large-scale knowledge graph in the field of oil sales is built around various scenarios such as sales forecast,bundle promotion,coupon recommendation,the platform established a comprehensive link between users and commodities.Through analysis on user preferences and product positioning in each scenario,we can provide better intelligent services for customer marketing,help digital transformation and development,improve business operation efficiency,and increase enterprise benefits.
出处
《信息技术与标准化》
2024年第5期58-62,共5页
Information Technology & Standardization
关键词
知识图谱
成品油销售
数字化转型
knowledge graph
petroleum sales business
digital transformation
