摘要
随着文旅业与短视频的深度融合发展,文旅类短视频已经成为各大平台获取流量的新形式,其通过典型符号形式将各类文旅内容呈现给各国受众。该文以新媒体发展为大背景,从传播主体、传播渠道和传播空间三个方面分析文旅类短视频国际传播融合创新发展的特点,从传播内容、文化认同、传播逆差和传播效果四个方面剖析文旅类短视频国际传播,破圈面临的困境,并从受众思维、共情策略、议程设置和资源整合四个方面入手为文旅类短视频国际传播提供相应的破圈路径选择。
As cultural tourism and short videos become increasingly integrated,short videos in cultural tourism have emerged as a new form for major platforms to get traffic.Typical symbolic forms are helpful to present various cultural tourism attractions to audiences worldwide.In the background of new media development,this paper analyzes the opportunities and challenges faced by international communication of short videos in cultural tourism from four aspects:communication subjects,communication environments,communication channels,and communication spaces.It delves into the difficulties faced by international communication of short videos in cultural tourism from four perspectives:communication content,communication audiences,communication capabilities,and communication effects.Additionally,it proposes corresponding strategic support for the international communication of short videos in cultural tourism,focusing on audience thinking,empathy strategy,agenda setting and resource integration.
作者
何君博
王爽洁
金佳林
HE Junbo;WANG Shuangjie;JIN Jialin(Shanghai Jiaotong University,Shanghai 200240,China;Chengdu University of Technology,Chengdu 610059,China;Sichuan University of Media and Communications,Chengdu 611745,China)
出处
《通化师范学院学报》
2024年第5期84-92,共9页
Journal of Tonghua Normal University
基金
四川省文化和旅游厅2023年度文化和旅游科研项目“‘全媒体’助推‘四川文旅IP’建设研究”(2023YB20)
四川传媒学院校级科研项目(创作类青年教师专项项目)“‘乡村振兴+文旅’短视频制作”(X20231007)。
关键词
新媒体
文旅类短视频
国际传播
融合
破圈
new media
short videos in cultural tourism
international communication
integration
bound-ary breaking
