摘要
平台经济治理对于推动我国经济高质量发展具有重要意义。本文构建一个具有多参数的演化博弈模型,采用MATLAB软件对多主体行为策略演化博弈进行仿真分析,从而优化政府、平台企业及平台用户的行为策略选择。研究结果表明:(1)当创新监管成本较高时,政府难以维持更有效的“创新监管”而倾向于选择“传统监管”。(2)在演化初期,政府对平台企业的处罚对提升创新监管概率有正向作用,而随着时间演化处罚力度小的会率先收敛于稳定策略点。(3)平台用户在面对平台企业不合规经营行为时,只有在自身利益受到损害,且投诉成本低于维权收益时,才会选择投诉。通过对政府、平台企业和平台用户等多主体行为策略研究,分别从不同主体不同影响因素视角提出相关对策,以促进平台经济高质量发展。
The governance of platform economy is of great significance for promoting high-quality economic development in China.This article constructs an evolutionary game model with multiple parameters and uses MATLAB software to simulate and analyze the evolutionary game of multi-agent behavior strategies,in order to optimize the behavior strategy choices of the government,platform enterprises,and platform users.The research results indicate that:(1)when the cost of innovation regulation is high,the government finds it difficult to maintain more effective“innovation regulation”and tends to choose“traditional regulation”.(2)In the early stages of evolution,the government’s punishment of platform enterprises has a positive effect on increasing the probability of innovation regulation,and over time,those with smaller punishment will first converge to stable strategy points.(3)Platform users will only choose to complain when their own interests are harmed and the cost of complaints is lower than the benefits of rights protection when facing non compliant business practices of platform enterprises.By studying the behavior strategies of multiple stakeholders such as government,platform enterprises,and platform users,relevant countermeasures are proposed from the perspectives of different stakeholders and influencing factors,in order to promote high-quality development of the platform economy.
作者
周向红
李子缘
言彦
成鹏飞
邱悦
ZHOU Xiang-hong;LI Zi-yuan;YAN Yan;CHENG Peng-fei;QIU Yue
出处
《科学决策》
CSSCI
2024年第4期75-89,共15页
Scientific Decision Making
基金
国家社科基金项目(项目编号:23BGL038)。
关键词
平台经济治理
政府监管
平台企业
平台用户
演化博弈
platform economic governance
government regulation
platform enterprise
platform users
evolutionary game
