摘要
大学生是志愿服务的中坚力量,可以为“时间银行”养老服务队伍提供有力补充。面对青年群体参与较少的现实问题,信息框架为助推大学生参与养老服务提供了新的思路。本文基于2×2准实验设计,探索目标框架、证据类型以及两者交互对大学生群体“时间银行”养老服务参与意愿的影响机制。结果表明,目标框架对于参与意愿未有显著影响;证据类型显著影响参与意愿,其中,叙事证据比统计证据更有说服力;目标框架和证据类型之间存在交互效应,“损失-叙事”和“收益-统计”框架组合对参与意愿的提升程度最高,且这种交互作用受到志愿动机中的利己动机的中介作用影响。研究结果为采用多元化信息框架组合策略助推大学生参与“时间银行”养老服务提供了实践指导。
College students are the backbone of volunteer services and can provide a strong supplement to the“time bank”elderly care service team.Faced with the reality of low participation of young people,the message framing provides new ideas for promoting college students’participation in elderly care services.A 2×2 quasi-experi-mental design was used to explore the influence of the goal framing,evidence type and their interaction on the willingness of college students to participate in“time bank”elderly care services.The results indicate that(1)The goal framing has no significant impact on the willingness to participate;(2)The type of evidence has a significant im-pact on willingness to participate,with narrative evidence being more persuasive than statistical evidence;(3)There is an interactive effect between the goal framing and the evidence type,with the loss-narrative framing and gain-statistical framing having the highest degree of improvement in willingness to participate;(4)This interaction is mediated by self-interest motivation.The research results provide practical guidance for using a diversified message framing strategy to promote college students’participation in“time bank”elderly care services.
作者
卢小君
刁家宁
Lu Xiaojun;Diao Jianing
出处
《中国非营利评论》
2023年第2期173-193,322,323,共23页
China Nonprofit Review
基金
教育部重大课题攻关项目“构建高质量社会领域公共服务体系研究”(21JZD034)
辽宁省经济社会发展立项课题“辽宁省老年人智慧养老服务接受的信息干预机制研究”(2024lslybkt-051)的阶段性成果。
关键词
“时间银行”养老服务
目标框架
证据类型
志愿动机
“Time Bank”Elderly Care Services
Goal Framing
Evidence Type
Volunteer Motivation
