摘要
红色文化与中华文明密切联系双向互动,共同构成了中华民族的精神文化基因,增强二者的传播力影响力是中华民族伟大复兴的重大课题。红色文化与中华文明具有在价值取向、理念、目标上高度一致性的价值共生,在物质、精神、制度载体上广泛交流和融合的载体共生,在推动社会发展、促进民族团结、增强国家软实力上双向互动的动力共生等特点。红色文化与中华文明共生传播要寻找共同的精神标识和文化精髓,坚定历史自信;要构建矩阵化的传播渠道,增强传播影响力;要创新场景化体验,提升传播受众的主体性。
The close connection and mutual interaction between red culture and Chinese civilization constitute the spiritual and cultural genes of the Chinese nation.Enhancing the dissemination and influence of the two is a major issue for the great rejuvenation of the Chinese nation.Red culture and Chinese civilization have the characteristics of highly consistent value symbiosis in value orientation,concepts,and goals,extensive communication and integration in material,spiritual,and institutional carriers,and bidirectional interaction and dynamic symbiosis in promoting social development,promoting national unity,and enhancing national soft power.The symbiotic dissemination of red culture and Chinese civilization requires seeking common spiritual symbols and cultural essence,and identifying historical confidence;To build a matrix based communication channel and enhance communication influence;To innovate scenario based experiential communication,share and enhance the subjectivity of the audience;To explore global communication practices and empathize with the world’s Chinese emotions.
作者
赵政
剧静宜
谢胜旺
ZHAO Zheng;JU Jing-yi;XIE Sheng-wang(School of Marxism,Nanyang Institute of Technology,Nanyang 473000,China)
出处
《南阳理工学院学报》
2024年第3期54-57,共4页
Journal of Nanyang Institute of Technology
基金
2023年河南省软科学研究项目(232400410204)
2022年河南省哲学社会科学规划高校思想政治理论课研究专项(2022ZSZ081)
2022年度南阳市科技发展计划项目(RKX022)
南阳理工学院交叉科学研究项目(202212)。
关键词
红色文化
中华文明
共生传播
red culture
Chinese Civilization
coexistence communication
