摘要
当前“景德镇制”品牌制度制定和推广应用有着迫切的现实需求,通过调研论证和资料梳理,本文提出了日用陶瓷“景德镇制”标志的应用范围、分类、分级的原则、实施方案以及保障措施。分类方案将日用陶瓷产品分为全工序产品、半工序产品、有工序产品等三类,并提出直接使用“景德镇制”和间接使用“景德镇制”标志的使用方案。该方案为“景德镇制”品牌建设奠定了可操作的制度策略,是重塑和提升景德镇“千年瓷都”影响力的关键环节,既能进一步促进景德镇日用陶瓷产业技术创新升级,又通过品牌赋能、助推陶瓷产业高质量发展,对整个景德镇陶瓷产业发展具有重要推动作用,更好地服务于景德镇国家陶瓷文化传承创新试验区。
There is an urgent and practical need for the formulation and promotion of the"Jingdezhen Made"brand system.Through research and data analysis,this article proposes the application scope,classification,grading principles,implementation plans,and guarantee measures of the"Jingdezhen Made"logo for daily ceramics.The classification scheme divides daily ceramic products into three categories:full process products,semi-process products,and products with processes,and proposes the policy of both direct and indirect use of the"Jingdezhen Made"logo.This policy has provided a feasible institutional strategy for the construction of the"Jingdezhen Made"brand,and is a key link in reshaping and enhancing the influence of Jingdezhen boasting the title of"Millennium Porcelain Capital".It can further promote the technological innovation and upgrading of Jingdezhen daily ceramic industry,and through brand empowerment and assistance,promote the high-quality development of the ceramic industry.It plays an important role in promoting the development of the entire Jingdezhen ceramic industry,and is also a conscious exploration and proactive responsibility for building the Jingdezhen National Ceramic Culture Inheritance and Innovation Pilot Zone.
作者
李其江
左鹿康
夏孝言
张茂林
LI Qijiang;ZUO Lukang;XIA Xiaoyan;ZHANG Maolin(Jingdezhen Ceramic University,Jingdezhen 333403,Jiangxi,China)
出处
《中国陶瓷工业》
CAS
2024年第3期78-83,共6页
China Ceramic Industry
基金
国家社会科学基金重大委托项目(20@ZH036)资助。
关键词
日用陶瓷
“景德镇制”
品牌制度制定
推广应用
daily ceramics
"Jingdezhen made"
brand system formulation
promote applications
