摘要
粤西地区基于独特的地理环境以及人文因素,拥有丰富的旅游资源,并且产生了各种以优秀传统文化为依托的体育品牌赛事。为促进传统体育品牌赛事的可持续发展,要顺应时代的发展趋势,以当地特有的民族文化与旅游资源为核心,推动传统体育品牌赛事的产业化发展,通过产业化的体育赛事,为区域经济的长效健康发展注入源源不断的动力。基于此,该文主要阐述了粤西民族传统体育的类别,简单介绍了体育品牌赛事产业化的内容和方向,并制定了一系列有利于粤西民族传统体育品牌赛事产业化的措施,以期为相关人员提供参考和借鉴。
Due to its unique geographical environment and humanity factors,western Guangdong has abundant tourism resources and has produced various sports brand events based on excellent traditional culture.In order to promote the sustainable development of traditional sports brand events,it is necessary to conform to the development trend of the times and take local unique ethnic culture and tourism resources as cores to promote the industrialization development of traditional sports brand events and inject a continuous source of power into the long-term and healthy development of regional economy through industrialized sports events.Based on this,this article mainly expounds the categories of traditional ethnic sports in western Guangdong,briefly introduces the content and direction of the industrialization of sports brand events,and formulates a series of measures that are conducive to the industrialization of traditional ethnic sports brand events in western Guangdong,in order to provide references and models for relevant personnel.
作者
刘付新
LIU Fuxin(School of Physical Education,Guangdong University of Petrochemical Technology,Maoming,Guangdong Province,525000 China)
出处
《当代体育科技》
2024年第13期101-103,共3页
Contemporary Sports Technology
基金
广东省哲学社会科学“十三五”规划2020年度学科共建项目(项目名称:粤西民族传统体育产业化策略研究,项目编号:GD20XTY12)。
关键词
粤西
民族传统体育
产业化
体育品牌赛事
Western Guangdong
Traditional ethnic sports
Industrialization
Sports brand event
