摘要
山西是中医药大省,中医名家辈出,素有“中医之乡、中药之库”之美誉。加快山西中医药文化产业发展对山西地域文化和经济发展具有重要促进作用。此文对山西中医药文创产业的现状作SWOT分析,归纳出制约山西省中医药文创产业发展的主要因素,提出促进山西省中医药文创产业创新发展的实现路径,以期为山西中医药文创产业的创新发展提供指引。
Shanxi is a major province of traditional Chinese medicine.There have been many famous traditional Chinese medicine practitioners in the past dynasties,and it is known as the“hometown and treasure house of traditional Chinese medicine”.Accelerat-ing the development of Shanxi’s cultural industry of traditional Chinese medicine plays an important role in promoting its regional cul-tural and economic development.This paper made a SWOT analysis of the current situation of Shanxi’s traditional Chinese medicine cultural and creative industry,summarized the main factors restricting its development and creative industry,and proposed a path to promote the innovation and development of Shanxi’s cultural and creative industry of traditional Chinese medicine,which will provide guidance for the innovative development of the industry.
作者
任希
崔素花
张冉
REN Xi;CUI Suhua;ZHANG Ran(College of International Education,Shanxi University of Chinese Medicine,Shanxi Province,Jinzhong 030619,China)
出处
《中国中医药现代远程教育》
2024年第14期163-166,共4页
Chinese Medicine Modern Distance Education of China
基金
国家中医药管理局委托课题“中医药自信教育研究”【No.国中医药办〔2020〕50号】
山西中医药大学中医药自信教育研究专项项目【No.2020111】
山西中医药大学科技创新能力培育计划【No.2020PY-FZ-03】。
关键词
中医药文化
文化产业
国际化发展
创新发展
traditional Chinese medicine culture
cultural industry
international development
innovative development
