摘要
文章探讨了中国SUV市场的需求特征和发展趋势,利用多元线性回归模型分析市场销量受到哪些因素的影响。结果表明,中国越野车销量占汽车市场比例对SUV市场销量有正向影响,而中国越野车产量占汽车市场比例对SUV市场销量有负向影响。此外,合资品牌份额市场占比也对SUV市场销量产生一定影响。市场竞争日趋激烈,汽车厂商需要提高产品质量和创新力,以吸引更多消费者。自主品牌在SUV市场份额逐渐提高,但仍需加强品牌建设。汽车厂商需要精准定位和细分市场,以满足不同消费者的需求。未来SUV市场需求特征将更加多元化和个性化。
This article explores the demand characteristics and development trends of the Chinese SUV market,and analyzes the factors that affect market sales using a multiple linear regression model.The results show that the proportion of Chinese off-road vehicle sales in the automotive market has a positive impact on SUV market sales,while the proportion of Chinese off-road vehicle production in the automotive market has a negative impact on SUV market sales.In addition,the share of joint venture brands in the market also has a certain impact on SUV market sales.With increasingly fierce market competition,automakers need to improve product quality and innovation to attract more consumers.Independent brands are gradually increasing their market share in SUV,but still need to strengthen brand building.Automakers need to accurately position and segment the market to meet the needs of different consumers.The demand characteristics of SUV market will become more diversified and personalized in the future.
作者
徐福华
刘建超
雷志君
Xu Fuhua;Liu Jianchao;Lei Zhijun
出处
《时代汽车》
2024年第10期175-177,共3页
Auto Time
关键词
SUV市场
市场需求特征
中国汽车市场
SUV Market
Market Demand Characteristics
China's Automotive Market
