摘要
数字化转型、直播带货兴起、消费者习惯发生改变,给市场营销学科发展带来新的挑战与机遇。通过采用Java技术爬取前程无忧网95460条招聘数据,分析数字经济时代我国企业营销人才需求。结果表明:市场营销人才岗位需求较为均衡,策划岗需求旺盛;企业对员工个人综合素质、人格特征有一定要求;倾向招聘具有一定工作经验的员工。据此提出注重学生综合素质和隐形知识、实践能力的培养,加强对前沿技术了解与数字分析能力等数字经济时代营销人才培养建议。
Digital transformation,the rise of live banding,and changes in consumer habits have brought new challenges and opportunities to the development of the marketing discipline.By using Java technology to crawl 95460 recruitment data from 51jb.com,we analyze the demand for marketing talents in China's enterprises in the era of digital economy.The results show that:the demand for marketing talent positions is relatively balanced,and the demand for planning posts is strong;enterprises have certain requirements for the comprehensive quality and personality characteristics of employees;and they tend to recruit employees with a certain amount of work experience.Accordingly,it is proposed to focus on the comprehensive quality of students and invisible knowledge,practical ability training,strengthen the understanding of cutting-edge technology and digital analysis capabilities and other digital economy era marketing personnel training recommendations.
作者
林榅荷
蔡云英
林巧华
Lin Wenhe;Cai Yunying;Lin Qiaohua(Fujian Agriculture and Forestry University,Fuzhou Fujian 350002)
出处
《对外经贸》
2024年第6期132-137,共6页
FOREIGN ECONOMIC RELATIONS & TRADE
基金
福建农林大学习近平生态文明思想研究院开放课题一般项目(项目编号:STWMSX23-11)
2021年第二批教育部产学合作协同育人项目“数字经济时代市场营销学课程教学创新”(项目编号:202102629057)
福建农林大学2019年专业学位研究生课程教学案例库项目“营销管理案例库”
福建农林大学2020年本科教育教学改革研究一般项目(项目编号:YB2020035)。
