摘要
课程思政是“三全育人”教育理念的体现。可在“三全育人”的视域下审视高职广告设计课程的思政教学现状,分析存在的问题后,通过完善课程思政教师队伍建设、深挖教学课程思政元素、创新课程思政教学模式、优化课程思政考核体系、加强学训赛创结合、推进校企产教融合等措施加以改进,以将知识技能传授和课程思政落实到广告设计课程教学的各个环节,实现知识技能传授和课程思政的有机统一,最终达成人才培养目标。
The ideological and political education of the course is the embodiment of the educational idea of"Three-wide education".From the perspective of"three-wide education",the current situation of ideological and political education in vocational college advertising design courses can be examined.After analyzing the existing problems,it is proposed that measures such as improving the construction of the ideological and political teacher team,deepening the ideological and political elements of teaching courses,innovating the ideological and political teaching mode of courses,optimizing the ideological and political assessment system of courses,strengthening the combination of learning,training,competition and innovation and promoting the integration of industry and education can be taken to improve the teaching of knowledge and skills and integrate ideological and political education into various aspects of advertising design course teaching,achieving the organic unity of knowledge and skills transmission and curriculum ideological and political education and ultimately achieving the goal of talent cultivation.
作者
朱梅
ZHU Mei(Ningbo City College of Vocational Technology,Ningbo 315100,China)
出处
《浙江工商职业技术学院学报》
2024年第2期90-92,96,共4页
Journal of Zhejiang Business Technology Institute
基金
2023年宁波市教育科学规划课题“‘三全育人’视域下高校广告设计课程思政教学改革研究”(编号2023YGH072)阶段性研究成果。
关键词
三全育人
广告设计
课程思政
教学改革
three-wide education
advertising design
ideological and political education
teaching reform
