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高校网络文化产品育人:出场语境、本质意蕴和实践策略 被引量:1

The Practice of Educating People through University Network Cultural Products: Context, Essence,and Implementation Strategies
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摘要 高校网络文化产品育人是思想政治教育在网络空间的创新发展和样态变革,是在网络时代高校思想政治工作创新发展的现实需求、高校网络意识形态严峻形势的深刻洞察以及大学生对网络精神文化生活的强烈呼唤中出场。高校网络文化产品育人是高校创作生产网络文化产品进行网络空间思想引领和价值形塑的育人实践活动,本质上表现为价值引领与技术赋能相统一、网络育人与文化育人相统一、生产育人与消费育人相统一。高校网络文化产品育人可通过创作优质产品、构建育人机制、强化主体培育、健全保障体系等关键点位整合实践策略,以不断提升高校网络文化产品育人的针对性和实效性。 The education of people through university network cultural products is an innovative development and style transformation of ideological and political education in the network space. It is a reality that emerges from the real needs of innovative development of ideological and political work in universities in the network era,the profound insight into the severe situation of network ideology in universities,and the strong call of college students for network spiritual and cultural life. The education of people through university network cultural products is a practical activity of universities to create and produce network cultural products to lead the thinking and shape the value in the network space. Essentially,it is a unity of value guidance and technology empowerment,network education and cultural education,and production education and consumption education. Universities can integrate practical strategies at key points such as creating high-quality products, building education mechanisms,strengthening subject cultivation,and improving the guarantee system,so as to continuously improve the pertinence and effectiveness of the education of people through university network cultural products.
作者 黄碧玉 Huang Biyu(Party Propaganda Department,Anhui Medical College,Hefei,Anhui,230601;School of Marxism,Wuhan University,Wuhan,Hubei,430072)
出处 《高校辅导员学刊》 2024年第4期83-88,99,100,共8页 Journal of College Advisor
基金 2022年安徽省高校思想政治工作中青年骨干队伍建设项目(sztsjh-2022-7-6) 2022年安徽省科研重点项目“校园文化资源在大学生思想政治教育中的作用研究”(2022AH052310)。
关键词 高校 网络文化产品 思想政治教育 university network cultural products ideological and political education
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