摘要
社交媒体时代,伴随着注意力碎片化的趋势愈发明显,观众对微短剧的要求越来越高,微短剧要想从众多趋于同质的作品中脱颖而出,就需要探索出合适的传播策略。以《逃出大英博物馆》为例,该短剧创造性的采用了共情传播的传播策略,在内容、情节、语言等方面都巧妙地融入情绪,分析其在传播策略方面的共情性表达,旨在为未来微短剧的发展提供一些助力。
In the era of social media,with the trend of attention fragmentation becoming more and more obvious,the audience has higher and higher requirements for micro-short dramas,and if micro-short dramas want to stand out from many homogeneous works,they need to explore appropriate communication strategies.Taking“Escape from the British Museum”as an example,the short play creatively adopts the communication strategy of empathy communication,skillfully integrates emotions in terms of content,plot,language,etc.,and analyzes its empathetic expression in communication strategy,aiming to provide some help for the development of micro-short dramas in the future.
作者
刘铮
刘晨
Zheng Liu;Chen Liu(School of Journalism and Communication,Hebei Normal University,Shijiazhuang Hebei)
出处
《新闻传播科学》
2024年第2期218-222,共5页
Journalism and Communications
关键词
共情传播
微短剧
传播策略
传播影响力
Empathetic Communication
Micro-Short Drama
Communication Strategy
Spread Influence
