摘要
选取西双版纳告庄西双景景区作为案例地,以游客在马蜂窝和携程发表的游记和评论作为研究样本,运用内容分析法,使用RoSTContentMining6软件,对游客感知的告庄西双景旅游形象进行研究。结果表明,游客以绝美夜景、异域建筑、风味美食、民族风情和休闲氛围等五个主题的游客旅游形象感知,将告庄西双景归纳为以“夜景风光”为主的休闲商业文化旅游地。游客对告庄西双景的情感倾向以积极情感为主,独特旅游景观、异域旅游体验、特色节庆活动和新媒体营销是其吸引力的主要来源。根据以上结论为景区旅游形象提升提出建议。
Selecting Gaozhuang Xishuangjing of Xishuangbanna as a case study,using travel notes and comments published by tourists on Mafengwo and Ctrip as research samples,using content analysis method and ROST Content Mining 6 software,this study investigates the perceived tourism image of Gaozhuang Xishuangjing by tourists.The results indicate that tourists perceive the tourism image as five themes:stunning night scenery,exotic architecture,flavored cuisine,ethnic customs,and leisure atmosphere.The overall perception of tourists can be summarized as a leisure,commercial,and cultural tourism destination with“night scenery”as the main theme.Tourists tend to have a positive emotional inclination towards Gaozhuang Xishuangjing with unique tourism landscapes,exotic tourism experiences,distinctive festival activities,and new media marketing being the main sources of its attraction.Based on the above conclusions,the article put forward suggestions for improving the tourism image of scenic spots.
作者
唐筱
蒙睿
TANG Xiao;MENG Rui(Faculty of Geography,Yunnan Normal University,Kunming 650500,Yunnan,China;Yunnan Tourism Planning Research Institute,Kunming 650000,Yunnan,China)
出处
《红河学院学报》
2024年第4期99-103,共5页
Journal of Honghe University
关键词
告庄西双景
旅游形象
感知
内容分析
Gaozhuang Xishuangjing
tourism image
perception
content analysis
