摘要
食用植物油产业发展关系到粮食安全与人们生活质量。采用文献调查法对食用植物油产业政策环境、经济环境等进行分析,以此为基础对食用植物油产量规模、销售数量、品牌竞争等进行梳理。根据2013—2022年食用植物油产量数据,采用GM(1,1)模型对未来五年食用植物油产量进行预测。结果显示,未来食用植物油产量会出现下降趋势,但国内市场存在着超大规模市场优势,产业未来整体发展平稳。分析认为未来食用植物油产业可能面临消费者需求减量化、需求结构多元化和市场主体竞争复杂化等市场挑战。研究建议,一是企业需要注重食用油产品营养健康,确保食品质量安全,满足消费者健康生活需求。二是企业应当进行产品创新,开发新型油脂产品,实现高品质、轻量化,打造新消费场景。三是瞄准利基消费者市场,积极拓展食用油市场空间,稳定中小企业市场规模,从而促进食用植物油产业高质量发展。
The development of edible vegetable oil is related to food security and people’s quality of life.Literature research method was adopted in this research to analyze the policy and economic environments of edible vegetable oil industry,and on this basis,production scale,sales quantity and brand competition of edible vegetable oil were sorted out.According to the production data of edible vegetable oil from 2013 to 2022,the GM(1,1)model was used to forecast the yields of edible vegetable oil in the next five years.The results revealed that the output of edible vegetable oil will decline in the future.There was a super-large market advantage in the domestic market,and the overall development of edible vegetable oil industry will be stable in the future.It is concluded that the edible vegetable oil industry may face market challenges such as consumer demand reduction,demand structure diversification and complex competition of market players in the future.The study suggested that,first,enterprises need to pay attention to the nutrition and health of edible oil products,which could ensure food quality and safety,and meet the needs of consumers for a healthy life.Second,enterprises should carry out product innovation to develop new oil products with high quality as well as lightweight,and create a new consumption scene.Third,by targeting the niche consumer market,actively expanding the market space of edible oil and stabilizing the market scale of small and medium-sized enterprises,could promote the high-quality development of the edible vegetable oil industry.
作者
杨文光
汪晶晶
张蓓
YANG Wen-guang;WANG Jing-jing;ZHANG Bei(Xinjiang University of Science and Technology,Korla,Xinjiang 841000,China;School of Economics and Administration,Xinjiang Agricultural University,Urumqi,Xinjiang 830052,China)
出处
《粮油食品科技》
CAS
CSCD
北大核心
2024年第4期91-97,共7页
Science and Technology of Cereals,Oils and Foods
基金
国家自然科学基金项目(72003163)。
关键词
粮食安全
食用植物油
市场挑战
前景展望
food security
edible vegetable oil
market challenges
prospects
