摘要
在媒体深度融合背景下,传统期刊亟待深度转型、开展复合经营。本文以机械工业信息研究院产业与市场研究所旗下的5本期刊为例,对开展刊群经营和全媒体业务进行探索和实践,并介绍先进的管理理念,以期为传统期刊的转型发展提供借鉴。
Under the background of deep media integration,traditional journals urgently need profound transformation,and carry out composite operations.This article takes five journals under the Scientech Information and Publications Industry and Market Research Institute as examples,analyzing and summarizing the exploration and practice of operating journal clusters and all⁃media businesses,introducing advanced management concepts to provide reference for the transformation and development of traditional journals.
作者
田付新
史海疆
TIAN Fuxin;SHI Haijiang(Scientech Information and Publications,100037,Beijing,China)
出处
《编辑学报》
CSSCI
北大核心
2024年第3期282-286,共5页
Acta Editologica
关键词
深度融合
期刊转型
刊群经营
全媒体
deep integration
journal transformation
journal group management
omnimedia
