摘要
数字产业化促使我国电商直播产业兴起,同时为我国农产品数字产业化建设、农产品销售创造新途径,有利于促进我国农产品销售经济的提升。本文针对数字产业化、电商直播发展对农产品销售的影响进行分析研究,文章首先从理论方面探讨三者之间的相互影响,然后立足社会发展现状,探讨数字产业化,电商农产品销售直播现状及存在的问题,最后结合政策、技术、产业发展现状,提出数字产业化、电商直播发展对农产品销售的影响。
Digital industrialization has catalyzed the rapid growth of China's e-commerce livestreaming industry,creating new ways for digital industrialization and agricultural product sales,thereby promoting the economic growth within China's agricultural product sales landscape.This paper analyzes and studies the impact of digital industrialization and e-commerce livestreaming on agricultural product sales.First,this paper explores the mutual influence among these three elements from a theoretical perspective.Subsequently,based on the current social development situation,this paper explores the current situation and existing problems of digital industrialization,e-commerce livestreaming,and agricultural product sales.Finally,combined with policies,technology,and industrial development status,this paper proposes the impact of digital industrialization and e-commerce livestreaming on agricultural product sales.
作者
李莹
Li Ying(Guangxi Yulin Agricultural School,Yulin,Guangxi 537000)
出处
《中国商论》
2024年第14期27-30,共4页
China Journal of Commerce
关键词
数字产业化
电商直播
农产品销售
乡村振兴
数字产业化
电子商务
消费市场
Digital industrialization
E-commerce livestreaming
Agricultural product sales
Rural revitalization
Digital industrialization
E-commerce
consumer market
