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汉语锐词的生成方式与传播机制

The Generation Method and Dissemination Mechanism of Chinese Sharp Words
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摘要 锐词是指在汉语虚拟语言生活中产生的新词语,它们能够敏锐地反映热点新闻事件或热门社会现象,在一定时期内具有显著的传播效应。锐词形式灵活、内涵丰富,生成方式多样,不仅符合语言的发展变化规律,而且能适应新媒体的信息传播要求,同时还能满足网民的社会心理需要,已成为数字时代汉语虚拟空间语言传播的重要手段。不同类型的锐词呈现出不同的传播效果,有些锐词复制率高、持续性强,为语言的发展变化提供了新材料;有些锐词则逐渐退出历史舞台,它们同样记录了社会生活的发展轨迹,在当代汉语史上留下了自己的注脚。 Sharp words refer to the new words produced in the Chinese virtual language life.They can sensitively reflect hot news events or hot social phenomena,and have a significant communication effect in a certain period of time.Sharp words are flexible in form,rich in connotation and diverse in generation methods.They not only conform to the law of language development and change,but also meet the requirements of information dissemination of new media.At the same time,they can meet the social and psychological needs of Internet users.They have become an important means of language communication in Chinese virtual space in the digital era.Different types of sharp words show different communication effects.Some sharp words have high replication rate and strong persistence,which provide new materials for the development and change of language;Some sharp words gradually withdrew from the historical stage.They also recorded the development track of social life and left their own footnotes in the history of contemporary Chinese.
作者 赵立博 Zhao Libo(College of Liberal Arts,Hunan Normal University,Changsha 410081,China)
出处 《现代语文》 2024年第5期79-88,共10页 Modern Chinese
基金 湖南省语言文字应用研究专项课题“长株潭城市群语言文字使用状况调查”(XYJ2021GB01) 湖南省教育厅科学研究项目“长株潭城市群智力型新移民的语言生活研究”(21B0091)。
关键词 锐词 虚拟语言生活 生成方式 传播动因 传播效果 sharp words virtual language life generation method dissemination motivation dissemination effect
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