摘要
文章讨论了大数据在非学历教育领域个性化服务营销上的应用,主要是如何利用大数据来深入分析顾客需求、细分市场、优化服务流程来提升营销效果。此外,大数据还能协助监控营销活动,预判市场走向,并在竞争态势分析中发挥着重要作用。但同时,保护数据隐私和信息安全也同样不容小觑,需要制订严谨的管理方案和公开透明的政策来应对。
This article explores the application of big data in personalized service marketing for non academic education,aiming to improve the effectiveness of marketing strategies by analyzing customer needs,market segmentation and service process optimization through big data.In addition,big data also helps monitor marketing effectiveness,predict market trends,and play a role in competitive analysis.However,at the same time,data privacy and security are challenges that must be taken seriously,and strict management and transparency policies need to be established.
作者
林雪
Lin Xue(Private Hualian College,Guangzhou,Guangdong,510000)
出处
《市场周刊》
2024年第21期92-95,共4页
Market Weekly
关键词
大数据
个性化营销
非学历教育
服务营销
big data
personalized marketing
non academic education
service marketing
