摘要
数字技术所打造的虚拟交往空间越来越成为建构中国话语模态、讲述中国故事的新型场域。基于“人本”观念的价值认同是文化传播的重要基点,聚焦情感的价值扩散更能形成深刻的集体记忆。以传统文化IP为符号载体,数字技术为手段,从IP产业链的内容生产、市场流通、消费体验的路径,实现传统文化IP情感符号、情感消费、情感交互的价值交融,推动文化集体记忆的形成,是构建以情感共同体为基点的中华文化传播叙事空间的机遇,也是赋能中国文化软实力在全球信息传播平台大放异彩的重要契机。
The virtual communication space created by digital technology is increasingly becoming a new field for constructing Chinese discourse modes and telling Chinese stories.The value identification based on the concept of“people-oriented”is an important basis for cultural dissemination,and focusing on emotional value diffusion can better form profound collective memories.Using traditional cultural IP as a symbolic carrier and digital technology as a means,from the path of content production,market circulation,and consumer experience in the IP industry chain,to achieve the value integration of emotional symbols,emotional consumption,and emotional interaction in traditional cultural IP,and to promote the formation of cultural collective memory,is an opportunity to build a narrative space for Chinese cultural dissemination based on an emotional community,It is also an important opportunity to empower Chinese cultural soft power to shine brightly on global information dissemination platforms.
作者
罗坤瑾
曾梦安
Kunjin Luo;Meng’an Zeng
出处
《新媒体与社会》
2024年第1期90-99,393,共11页
New Media and Society
基金
国家社会基金重大项目“铸牢中华民族共同体意识宣传机制研究”(项目编号:21VMZ004)
国家社科基金一般项目“新时代背景下主流媒体对外传播观念变革研究”(项目编号:19BXW053)。
关键词
传统文化
IP活化
情感
集体记忆
价值认同
Traditional Culture
IP Activation,Emotion
Collective Memory
Value Identification
