摘要
随着经济全球化的发展,创新创业等实践活动逐渐丰富和复杂。本文基于计划行为理论对大学生社会创业的过程进行研究,以社会创业机会识别作为中介变量,构建“社会创业意愿-社会创业机会识别-社会创业行为”理论模型,数据收集方式为问卷调查。通过对大学生社会创业机会识别进行双维度分析来挖掘社会创业意愿与行为二者间的内在联系,同时也为政府把握大学生社会创业心理,增强社会创业意愿,提高机会识别能力提供理论依据和政策支持。
With the development of economic globalization,practical activities such as innovation and entrepreneurship have become increasingly rich and complex.This article is based on the theory of planned behavior to study the process of social entrepreneurship among college students.The identification of social entrepreneurship opportunities is used as a mediating variable to construct a theoretical model of“social entrepreneurship willingness social entrepreneurship opportunity identification social entrepreneurship behavior”.The data collection method is a questionnaire survey.By conducting a dual dimensional analysis of the identification of social entrepreneurship opportunities among college students,this study aims to explore the intrinsic relationship between their willingness and behavior towards social entrepreneurship.It also provides theoretical basis and policy support for the government to grasp the psychology of college students'social entrepreneurship,enhance their willingness to engage in social entrepreneurship,and improve their ability to identify opportunities.
作者
李笑
LI Xiao(School of Management,Beijing Union University,Beijing 100101)
出处
《江苏商论》
2024年第9期95-99,共5页
Jiangsu Commercial Forum
关键词
计划行为理论
社会创业意愿
创业机会识别
社会创业行为
大学生
Theory of Planned Behavior
Social entrepreneurship willingness
Identification of entrepreneurial opportunities
Social entrepreneurship behavior
college student
