摘要
“双碳”目标背景下,综合能源服务逐渐成为能源企业的重点布局方向之一。由于客户种类众多,采取单一的服务方式难以满足日益多样化的能源品种和质量需求。鉴于此,本文从能源类型与需求特性两方面针对四类典型客户的用能需求差异性进行详细分析,通过将业务类型与客户类型匹配,设计了四类综合能源定制化服务模式,以满足不同客户的个性化用能需求。研究结果表明,综合能源公司应考虑客户差异化能源需求特性,加强精细化服务,采取不同的策略:对一类客户推广高创新、高收益业务;对二类客户推广低创新、高收益业务;对三类客户推广高创新、低收益业务;对四类客户推广低创新、低收益业务,并结合市场趋势和公司自身资源情况,对各类业务进行实时动态分析和优化布局。
Under the background of the"dual carbon"target,comprehensive energy services have gradually become one of the key layout directions for energy enterprises.Due to the wide variety of customer types,adopting a single service approach is difficult to meet the increasingly diverse energy varieties and quality requirements.In view of this,this article conducts a de-tailed analysis of differences in energy demand among four typical customers from the perspectives of energy types and demand characteristics.By matching business types with customer types,four comprehensive energy customized service models are de-signed.The research results indicate that comprehensive energy companies should consider the diferentiated energy demand characteristics of customers,strengthen refined services,and adopt diferent strategies:Promote high innovation and high-yield businesses to a certain type of customer;Promote low innovation and high-yield businesses to second-class customers;Promote high innovation and low revenue businesses to three types of customers;Promote low innovation and low revenue businesses to four types of customers,and conduct real-time dynamic analysis and optimization layout of various businesses based on market trends and the company's own resource situation.
出处
《价格理论与实践》
北大核心
2024年第7期148-153,共6页
Price:Theory & Practice
基金
国家电网公司总部科技项目(1400-202216229A-1-1-ZN)。
关键词
综合能源
波士顿矩阵
能源业务
能源客户
双碳目标
comprehensive energy
Boston Matrix
energy business
energy customers
“dual carbon”target
