摘要
目的分析宁德市无偿献血人群分布特征,为制订无偿献血宣传招募策略提供依据。方法选取2018年1月至2022年12月无偿献血的人群数据进行分析,发放2000份献血意向调查问卷,对市民进行献血宣传招募的调查分析。结果宁德市2018—2022年全血献血者共计79630名,其中男性献血者占64.70%,女性献血者占35.29%,年龄26~<36岁献血比例最高,占33.2%,是献血人群的主力,献血者人群学历以大专以上为主,献血宣传招募问卷调查中显示市民更易接受新媒体的招募方式,献血者希望享受的权益是三免政策。结论宁德地区男性献血者多于女性献血者,献血者年龄18~<26岁所占比例逐年上升,向年轻化发展趋势。据数据分析,性别、年龄、学历均是影响献血行为的因素,因此,应通过新媒体的招募方式加强对人群宣传招募,加大力度向农村普及献血知识,强化献血激励措施,提高地区献血率。
Objective To analyze the distribution characteristics of voluntary blood donation in Ningde City,and to provide the basis for formulating the propaganda and recruitment strategy of voluntary blood donation.Methods The data of voluntary blood donors from January 2018 to December 2022 were analyzed,and 2000 questionnaires of intention to donate blood were distributed to investigate and analyze the publicity and recruitment of blood donors.Results There were a total of 79630 whole blood donors in Ningde City from 2018 to 2022,of which 64.70%were male donors and 35.29%were female donors.The age of 26-<36 years old had the highest proportion of blood donors,accounting for 33.2%,which was the main group of blood donors.The questionnaire survey of blood donation publicity and recruitment showed that the public was more likely to accept the recruitment method of new media,and the rights that blood donors hope to enjoy was the three exemptions policy.Conclusion Male blood donors were more than female blood donors in Ningde area,and the proportion of blood donors aged 18-<26 years old was increasing year by year,and the trend was younger.According to the data analysis,gender,age and education background were all factors that affect the behavior of blood donation.Therefore,it is necessary to strengthen the publicity and recruitment of the population through new media recruitment,increase the popularization of blood donation knowledge in rural areas,strengthen the incentive measures for blood donation,and improve the regional blood donation rate.
作者
陈芬
陈素珍
张业
CHEN Fen;CHEN Suzhen;ZHANG Ye(Department of Blood Donation Service,Ningde Blood Central Bank,Fujian Province,Ningde 352100,China)
出处
《中国当代医药》
CAS
2024年第24期135-138,共4页
China Modern Medicine
基金
福建省宁德市自然科学基金联合项目(2022J72)。
关键词
宁德
无偿献血
人群分布
宣传招募
新媒体
Ningde
Voluntary blood donation
Population distribution
Publicity and recruitment
New media
