摘要
ESG(环境、社会、治理)话语对于国家话语能力及中国生态文明建设至关重要。研究基于拉斯韦尔的“5W”模式,分析中国国家级自然保护区的宣传用语,探讨其在ESG话语能力建设中的表现和不足。研究发现,尽管宣传平台完整且语言明确,但仍存在传播主体层级不均、内容与历史理论结合不足、互动平台缺失以及受众覆盖面窄等问题,特别是对青少年的教育宣传不足。针对这些问题,文章提出了从提升传播主体层级、丰富传播内容、增加互动平台、扩展受众范围等五个方面的改进建议,旨在创新宣传方法和研究路径,加强中国自然保护区的ESG话语能力建设。
ESG(Environmental,Social,and Governance)discourse represents an emergent frontier in the construction of national discourse capabilities and is a pivotal element within the framework of China’s ecological civilization discourse.This study,grounded in Harold Lasswell’s“5W”model,scrutinizes the promotional language employed by Chinese national-level nature reserves,aiming to unearth both their strengths and weaknesses in fostering ESG discourse capability.Despite the overall completeness and clarity of promotional platforms,persistent issues such as disparities in dissemination subject levels,inadequate integration of content with historical theories,absence of interactive platforms,and limited audience outreach,especially in educational initiatives targeting youth,remain evident.In response to these challenges,this paper proposes comprehensive improvement strategies across five dimensions:Enhancing dissemination subject levels,enriching content,fostering interactive platforms,broadening audience engagement,and innovating promotional methods and research pathways.These efforts are intended to fortify the discourse capability surrounding ESG issues within China’s nature reserves.
作者
詹茗媛
单小芝
吴意
武立红
Mingyuan Zhan;Xiaozhi Shan;Yi Wu;Lihong Wu(School of Foreign Languages,Beijing Forestry University,Beijing)
出处
《新闻传播科学》
2024年第4期1027-1034,共8页
Journalism and Communications
基金
北京林业大学“校级大学生创新创业训练计划”(项目编号:X202410022246)。
关键词
ESG
话语能力建设
中国自然保护区
传播
ESG
Discourse Construction
China’s Nature Reserves
Communication
