摘要
公共图书馆创建残障活动品牌是解决活动偶发性、非持续性,为残障读者提供均等化公共文化服务的重要基础。采用文献调查法、网络调查法、线上访谈法对国内32家省级公共图书馆残障读者品牌活动进行了调研,发现其存在品牌创建意识有待增强、残障活动类型有限、残健融合活动较少、与社会组织合作力度有待提高的问题。从明确活动目的、细分读者需求、构建省馆——基层——家服务模式、管理运作标准化等方面总结出可持续运作的策略,以期为其他省级公共图书馆创建残障读者品牌活动提供借鉴。
Establishing brand activities for disabled readers is crucial in addressing the occasional and nonsustainable issues faced by public libraries and providing equal cultural services to them.Through literature investigation,online surveys and online interviews,the paper investigates the brand activities offered to disabled readers in 32 provincial public libraries.It then analyzes several issues including the need to enhance awareness of brand establishment,limited types of activities available for disabled readers,a lack of integration between people with and without disabilities,and the necessity to improve cooperation with social organizations.The paper proposes sustainable operational strategies:clarifying activity objectives,segmenting reader needs,constructing a service model from provincial libraries to grassroots level and families and standardizing management operations.These findings aim to provide solutions for other provincial public libraries in developing brand activities for disabled readers.
作者
荆红美
范婧
Jing Hongmei;Fan Jing
出处
《山东图书馆学刊》
2024年第4期52-57,共6页
The Library Journal of Shandong
关键词
公共图书馆
残障读者
品牌活动
Public library
Disabled readers
Brand activity
