摘要
为促进森林旅游高质量发展,以湖南莽山和大围山国家森林公园为研究对象,通过收集社交媒体平台上的文本资料,采用内容分析法,研究两个国家森林公园的投射和感知形象及其相互关系。结果表明,2017—2022年,大围山游客量呈先升后降的趋势,莽山游客量呈下降趋势。莽山感知形象高频词主要集中在地文资源、水文资源、天象资源、餐饮住宿和门票交通,大围山感知形象高频词主要集中在生物资源、人文资源、餐饮住宿、门票交通、景区建设和游客活动。游客对莽山和大围山游玩以正面情绪为主,消极情绪主要反映在门票、工作人员服务态度及交通和基础设施等方面。莽山和大围山投射形象高频词均主要集中在地文资源、水文资源、生物资源、天象资源、餐饮住宿、门票交通和游客活动。莽山的投射与感知形象差距较大,大围山投射与感知形象较一致。提出保护风景资源,丰富游憩项目;以游客感知为导向,调整宣传方向;挖掘资源优势,完善景区建设;重视游客反馈,加大宣传力度等建议。
In order to promote high-quality development of forest tourism,taking Mangshan and Daweishan National Forest Parks in Hunan as research objects,projected and perceived images of two national forest parks and their relationships were studied by collecting textual information on social media platforms and using content analysis.Results showed that from 2017 to 2022,tourist number of Daweishan showed trend of increase and then decrease,and tourist number of Mangshan showed trend of decrease.High-frequency words in perceived images of Mangshan mainly focused on geographic resources,hydrological resources,celestial resources,catering and accommodation as well as ticket and traffic,while high-frequency words in perceived images of Daweishan mainly focused on biological resources,humanistic resources,catering and accommodation,ticket and traffic,scenic area construction and tourists'activities.Tourists had positive emotions on Mangshan and Daweishan tours.Negative emotions were mainly reflected in tickets,staff service attitudes,transports and infrastructure.High-frequency words in projected images of Mangshan and Daweishan mainly focused on geographic resources,hydrological resources,biological resources,celestial resources,catering and accommodation,ticket and traffic as well as tourists'activities.Differences between projected and perceived images of Mangshan were larger.Projected and perceived images of Daweishan were more consistent.Suggestions including protecting scenic resources and enriching recreational products,adjusting directions of publicity by taking perceptions of tourists as guide,tapping resource advantages and improving construction of scenic spots as well as paying attention to feedback of tourists and increasing publicity were put forward.
作者
肖阳希
邹梓颖
朱凡
Xiao Yangxi;Zou Ziying;Zhu Fan(College of Landscape Architecture and Art Design,Hunan Agricultural University,Changsha,Hunan 410128,China;School of Geographic Sciences,Hunan Normal University,Changsha,Hunan 410081,China)
出处
《广西林业科学》
2024年第4期530-537,共8页
Guangxi Forestry Science
基金
湖南省自然科学基金青年项目(2022JJ40275)
湖南省普通高等学校重点实验室项目。
关键词
社交媒体
感知形象
投射形象
莽山
大围山
social media
perceived image
projected image
Mangshan
Daweishan
