摘要
基于消费者视角,研究利用环境和社会两种信息对降低服装末端物流配送成本的影响。结果表明,两种信息对降低末端物流配送成本影响显著。环境和社会两种可持续发展信息会促使消费者选择更长的配送时间和自助取件以降低末端物流配送成本。另外,提供信息引导时,消费者的末端物流配送决策与教育和可支配收入水平没有明显相关性。这一研究结果有较强的实践意义,如电商平台和物流服务提供商合作,在电商平台上提供更多的信息引导,提供更低成本的物流末端配送选项供消费者选择,以降低末端物流配送成本。
Focusing on consumer s perspective,this study investigates the impact of disclosing environmental and social information on the last-mile delivery cost of fashion clothes.The results indicate that both types of information have a significant impact on reducing the cost of last-mile delivery.The information of environment and social welfare will encourage consumers to choose longer delivery time(days)and more self-pickups to reduce the cost in last-mile delivery.In addition,when guided by information,there is no significant correlation between consumer s final delivery decisions and education and disposable income levels.This research result has a strong practical significance in enhancing the cooperation between e-commerce platforms and third party logistics service providers by providing information guidance on e-commerce platforms,and offering lower-cost last-mile delivery options for consumers to choose from,thus reducing the cost of last-mile delivery.
作者
谢桂梅
XIE Gui-mei(Beijing Wuzi University,Beijing 101149)
出处
《供应链管理》
2024年第10期76-84,共9页
SUPPLY CHAIN MANAGEMENT
关键词
信息引导
电商末端配送
配送成本
information guidance
e-commerce last-mile delivery(LMD)
delivery cost
