摘要
目的 研究互联网医疗平台慢性病医患沟通中医生受欢迎程度的影响因素,并分析医生职称在其中的调节效应。方法 抓取国内典型的互联网医疗平台糖尿病板块共2 184名注册医生的在线参与行为信息,提取变量进行普通线性回归及调节效应分析,对医生受欢迎程度的影响因素进行研究。结果 医生的在线诊疗量(β=0.668)、在线访问量(β=0.741)、医患互动(β=0.831)和专业性(β=0.184)均显著正向影响医生的受欢迎程度;医生职称在上述影响关系中起到调节作用,副主任级别及以上的医师在线访问量和医患互动对其受欢迎程度影响较大,主治医师的在线诊疗量和医患互动对其受欢迎程度影响较大,普通医师的在线诊疗量和在线访问量对其受欢迎程度影响较大。结论 互联网医疗平台中医生的参与行为存在一定差异,医生的参与行为显著正向影响自身的受欢迎程度,不同职称的医生受欢迎程度的影响因素并不相同,可以根据职称的不同采取相应的措施。
Objective To study the influencing factors of physicians’popularity in chronic disease physicianpatient communication on the Internet medical platform,and analyze the moderating effect of physicians’titles.Methods The participation behavior information of 2,184 registered physicians in the diabetes section of a typical Internet medical platform in China was captured,and variables were extracted for GLM regression and moderating effect analysis,to study the influencing mechanism of physicians’popularity.Results The amount of online treatment(β=0.668),online visits(β=0.741),physician-patient interaction(β=0.831)and professionalism(β=0.184)have significant positive effects on the popularity of physicians.The professional titles of physicians plays a moderating role in the above influence relationship.The online visits and physician-patient interaction of physicians above the deputy director level have a greater influence on their popularity, the online consultation volume and doctor-patient interaction of attending physicians have a greater influence on their popularity, and the online consultation volume and online visits of general physicians have a greater influence on their popularity. Conclusion There is a certain gap in the participation behavior of doctors in different provinces in the Internet medical platform, and the participation behavior of physicians has a significant positive impact on their popularity. The influential factors of the popularity of physicians with different professional titles are different, and corresponding measures can be taken according to different professional titles.
作者
任显阳
王皓琦
李佳荟
辛宇
王亚妮
REN Xianyang;WANG Haoqi;LI Jiahui;XIN Yu;WANG Yani(Yanjing Medical College,Capital Medical University,Beijing 101300,China)
出处
《中国卫生信息管理杂志》
2024年第5期777-782,789,共7页
Chinese Journal of Health Informatics and Management
基金
北京市教委社科一般项目“基于SEM和QCA方法的三级公立医院互联网诊疗绩效评价研究”(SM202310025001)。
关键词
互联网医疗
慢性病医患沟通
医生参与行为
医生受欢迎程度
调节效应
Internet medical
physician-patient communication of chronic disease
physician participation behavior
popularity of physicians
moderating effect
