摘要
为提升历史文化街区的文化精神内涵,改善历史文化街区的视觉审美环境,本研究以武汉市昙华林历史文化街区的店铺招牌设计为研究对象,基于KANO模型针对用户需求及店招现状问题展开调查,划定街区店招优化需求的指标类型.然后,通过AHP法对各属性下用户需求指标进行综合权重排序,并针对较高权重的影响因素提出优化改进策略.研究结果为历史文化街区店铺招牌设计优化提供了参考思路和设计路径.
In order to enhance the cultural and spiritual connotation and improve the visual aesthetic environment of historical and cultural blocks,this study takes the store sign design of the historical and cultural block of Tanhualin in Wuhan City as the research object,and based on the KANO model.it investigates the user demand and the current situation of the store signs,and delineates the types of indicators for the demand of the store signs.Then,the AHP method is used to rank the user demand indicators under each atribute,and optimization and improvement strategies are proposed for the influential factors with higher weights.The results of the study provide reference and design paths for the optimization of store sign design in historical and culturalblock.
出处
《包装与设计》
2024年第5期98-99,共2页
Package & Design
