摘要
明晰的数字化赋能路径是制造企业数字化转型成功的关键。论文以价值链理论为分析框架,通过收集学术文献、实践案例和行业研究报告等文本数据,运用频次分析法识别出制造企业数字化转型的核心与关键环节,运用多维尺度变换分析法提取文本中的关键信息,结合价值链各环节价值创造机理,构建出了“数字技术—赋能策略—赋能效果—企业绩效”的赋能路径。
In the era of digital economy,manufacturing enterprises are able to use digital technologies such as big da-ta,cloud computing,artificial intelligence and other digital technologies to trigger changes in various links and optimize enterprise value creation activities,thus conferring high returns to manufacturing enterprises.However,the digital transfor-mation of manufacturing enterprises involves many links and a wide range,and its transformation is difficult and the ef-fect is not optimistic,compared with other industries,there is still a large space for development.Some enterprises believe that digital transformation is the application of digital technology,blindly copying the digital empowerment path of other enterprises,resulting in poor transformation results.There are also some manufacturing enterprises have recognized the im-portance of digital transformation,but due to the fuzzy path of empowerment,which not only cannot recover costs,but al-so face the risk of declining competitiveness.Hidden behind the transformation dilemma is the enterprises'lack of deep understanding of the new value creation logic and their confusion in choosing the transformation path.Therefore,how to realize digital transformation through what kind of empowerment path,and how to create value and achieve performance improvement in the process of empowerment has become a common concern for both academics and manufacturing enter-prises.From the perspective of value chain theory,this study explores the digital empowerment path of manufacturing en-terprises using text mining methods,including the following three steps:First,collecting academic literature,practice cas-es and industry research reports related to the digital transformation of manufacturing enterprises to form an evidence tri-angle validation,using Python to transform the text format and achieve data cleaning;Secondly,analyzing the sample data through frequency analysis.According to the results of word frequency analysis combined with the theory of value chain,select the high-frequency words that are closely linked to each link,manually screen the original text collection of each link by means of keyword positioning,and calculate the similarity of the remaining text,so as to realize the text classifica-tion of each link of the value chain.Finally,multi-dimensional scale transformation analysis is used to analyze the sam-ples of each link to reveal the digital empowerment mechanism of each link and organize the full picture of the digital em-powerment path.The results of the study are as follows:First,through the empowerment path of"digital technology-em-powerment strategy-empowerment effect-enterprise performance",enterprises are empowered by digital technology to real-ize efficient resource allocation,product and service innovation,user value co-creation,and ecosystem development,so as to obtain sustainable competitive advantages and promote enterprise digital transformation.Secondly,digital resources can drive the enterprise value chain to transform the logic of value creation,triggering changes in products,services,organiza-tional forms and business processes,achieving continuous optimization of the enterprise value chain,and improving the performance of enterprise digital transformation.Finally,the logic of value creation in each link of the enterprise value chain is different,and the digital capabilities required are different,but it is difficult for a single digital technology to help enterprises achieve the desired goals,so enterprises need to adopt different enabling strategies to promote digital transformation.In the process of transformation,manufacturing enterprises apply different enabling paths to bring about different performance improvements.Enterprises should review their own needs,introduce appropriate digital enabling paths according to their own development purposes and production mode change needs,or strategically strengthen the corresponding enabling capabilities to promote the level of digitalization.
作者
杜占河
宋妍
姚亨远
廖貅武
DU Zhanhe;SONG Yan;YAO Hengyuan;LIAO Xiuwu(School of Economics and Management,Xi'an University of Technology,Xi'an 710048,China;School of Management,Xi'an Jiaotong University,Xi'an 710049,China)
出处
《科学学与科学技术管理》
CSSCI
CSCD
北大核心
2024年第9期122-143,共22页
Science of Science and Management of S.& T.
基金
国家重点研发课题(2021YFB3300701)
教育部人文社会科学研究规划基金项目(21XJA630003)
陕西省社会科学基金项目(2022R051)
陕西省软科学项目(2019KRM070)
陕西省教育厅科学研究计划重点项目(22JT027)。
关键词
数字化转型
价值链
赋能路径
多维尺度变换分析
文本挖掘
digital transformation
value chain
empowerment path
multidimensional scaling analysis
text mining
