摘要
数字经济快速发展的背景下,培养农村青年的数字素养,促使其准确获取数字信息、了解数字媒介和认识数字安全成为助推农村青年电商创业的重要手段。研究基于辽宁省绥中县内10个乡镇的504份农村青年电商创业研究数据,采用二元Logistic回归分析系统考查了数字素养对农村青年电商创业行为的影响。研究表明,数字素养对农村青年是否有电商创业行为有正向显著影响。数字内容创建素养和数字应用社交素养对农村青年是否有电商创业行为有正向显著影响。数字素养在受教育程度、风险承受能力和创业培训情况上对农村青年电商创业行为的影响存在差异性。据此,国家应从平台支持和待遇保障上发力,为农村青年创业提供全方位、多领域的服务;鼓励农村青年创业者做有价值的数字内容构建,积极传播优质创业信息资源;做好对农村青年创业者的思想引导,实现其自身发展价值。
Against the background of the rapid development of digital economy,cultivating rural youth's digital literacy and prompting them to accurately access digital information,understand digital media and recognize digital security has become an important means of boosting rural youth's e-commerce entrepreneurship.Based on 504 research data on rural youth e-commerce entrepreneurship in 10 townships within Suizhong County,Liaoning Province,the impact of digital literacy on rural youth e-commerce entrepreneurial behavior was examined using a binary logistic regression analysis system.The study showed that digital literacy had a positive and significant effect on whether rural youth had e-commerce entrepreneurial behavior.Digital content creation literacy and digital application social literacy had a positive and significant effect on whether rural youth had an e-commerce entrepreneurial behavior.Digital literacy had differential effects on rural youth's ecommerce entrepreneurial behavior in terms of education level,risk tolerance and entrepreneurial training.Accordingly,make efforts in terms of platform support and treatment guarantee to provide all-round and multidisciplinary services for rural youth entrepreneurship.Encourage rural youth entrepreneurs to do valuable digital content construction and actively disseminate high-quality entrepreneurship information resources.Do a good job of guiding the thinking of rural youth entrepreneurs to realize the value of their own development.
作者
王海龙
韩佳宁
代兴梅
WANG Hailong;HAN Jianing;DAI Xingmei(Institute Science and Technology Development of Shenyang Agricultural University,Shenyang 110866,China;School of Marxism,Shenyang Agricultural University,Shenyang 110866,China)
出处
《农业经济与管理》
CSSCI
北大核心
2024年第5期118-128,共11页
Agricultural Economics and Management
基金
2023年度辽宁省教育厅基本科研重点攻关项目(JYTZD2023129)。
关键词
数字素养
农村青年
电商创业
digital literacy
rural youth
e-commerce entrepreneurship
