摘要
近年来,国产电影凭借其逐渐提升的质量在市场上获得越来越多的关注,部分国产电影甚至出现了“饭圈化”现象。这是以电影本身作为崇拜对象的一种粉丝互动行为,其形成及表现与互动仪式链理论高度契合。研究发现,当代电影“饭圈化”现象的形成受到电影内容本身、外界附加给电影的意义、围绕电影产生的话语冲突等多种因素的共同影响,且电影粉丝圈的互动拥有其自身的构成前提、运行过程与互动结果。对待当代电影“饭圈化”现象,应在客观分析的基础上采取反思的态度,妥善规范群体集合与边界设置,防止片方过度营销;合理引导共同关注与情感连接,让电影回归电影本身;严格监管符号凝结与出圈传播,消除不良社会影响。
In recent years,domestic movies have gained more attention in the market by virtue of their gradually improving quality,and some domestic movies have even seen the phenomenon of“fandomnization”.This is a kind of fan interaction behavior that takes the movie itself as the object of worship,and its formation and performance are highly compatible with the theory of interactive ritual chain.It is found that the formation of the phenomenon of“fandomnization”is influenced by the content of the film itself,the meaning at⁃tached to the film by outsiders,the discourse conflict around the film,and other factors,and the interaction of the film fandom has its own compositional prerequisites,operation process and interaction results.To deal with the phenomenon of“fandomnization”in con⁃temporary movies,a reflective attitude should be adopted on the basis of objective analysis,to properly regulate the collection of groups and the setting of boundaries,to prevent excessive marketing by the film makers;to reasonably guide the common concern and emotion⁃al connection,so that the movie can return to the movie itself,and to strictly supervise the symbols’congealing and spreading out of the circle,so as to eliminate the undesirable social impacts.
作者
袁星洁
冯卿庭
Yuan Xingjie;Feng Qingting(School of Humanities,Hunan University of Science and Technology,Xiangtan Hunan 411201,China)
出处
《衡阳师范学院学报》
2024年第5期102-107,共6页
Journal of Hengyang Normal University
关键词
互动仪式链
当代电影
“饭圈化”现象
interactive ritual chain
contemporary film
“fandomnization”phenomenon
