摘要
社会网络是理解消费行为和政策制定的重要视角。本文从正式社会网络、非正式社会网络及其特征视角出发,结合我国家庭微观家庭调查数据,探究双重网络对家庭消费的多维影响及作用机制。研究发现:(1)正式社会网络、非正式社会网络均有利于家庭消费支出与结构调整,促进消费升级。相比于非正式社会网络的全面促消费表现,正式社会网络强度特征主要是促进发展与享受型消费支出来促进消费升级。(2)正式社会网络、非正式社会网络可以通过经济收入、信贷渠道影响家庭消费。正式社会网络广度和强度、非正式社会网络广度均能通过收入水平来促进家庭消费支出,非正式社会网络强度虽然挤占家庭可支配收入,但其对消费直接促进作用更为凸显。正式社会网络、非正式社会网络可以通过缓解借贷约束促进消费支出。(3)数字技术使用调节了双重社会网络的促消费表现,且对不同社会网络的调节作用呈现明显差异。
Social networks serve as a crucial lens for understanding consumer behavior and policy-making.This study examines the multifaceted impact and underlying mechanisms of dual networks on household consumption,drawing from the perspectives of formal and informal social networks and their characteristics,and utilizing micro-level household survey data from China.The research reveals that:(1)both formal and informal networks contribute to the adjustment of household consumption expenditures and structures,fostering an upgrading of consumption.Compared to the broad-based consumption enhancement provided by informal networks,the strength characteristics of formal networks primarily promote expenditures on development and luxury goods,thereby advancing consumption upgrades.(2)formal and informal networks can influence household consumption through economic income and credit channels.Both the breadth and intensity of formal networks,as well as the breadth of informal networks,enhance household consumption expenditures based on income levels.While informal network intensity crowds out household disposable income,its direct contribution to consumption is particularly evident.Formal and informal networks can facilitate consumer spending by alleviating constraints on borrowing.(3)digital technology modulates the consumption-enhancing effects of both formal and informal social networks,with notable variations observed across different social networks.
作者
王志刚
胡宁宁
WANG Zhigang;HU Ningning(Chinese Academy of Fiscal Sciences,Beijing,100142)
出处
《中国经济问题》
CSSCI
北大核心
2024年第4期64-79,共16页
China Economic Studies
基金
中国财政科学研究院研究生院博士研究生资助课题(CBD202401)
国家社会科学基金青年项目(22CJY066)
国家自然科学基金项目(72241419)。
关键词
正式社会网络
非正式社会网络
网络特征
家庭消费
数字技术
formal network
informal network
network characteristics
household consumption
digital technology
