期刊文献+

Multimodal Discourse Analysis of Public Service Posters on Low-Carbon Life

下载PDF
导出
摘要 Low-carbon living represents both a new lifestyle and an environmental responsibility vital for sustainable development,positioning it as a central theme in environmental public service advertisements(PSAs).This research employs a multimodal discourse analysis approach to examining eight public service posters advocating low-carbon living from Xinhua News Agency,primarily utilizing the visual grammar framework established by Kress and Van Leeuwen.The study explores these posters through three key perspectives:representational meaning,interactive meaning,and compositional meaning.By analyzing the interplay between visual and linguistic modalities,this research contributes to the overall understanding of public service posters and supports the promotion of China’s low-carbon development initiatives.
出处 《Journal of Literature and Art Studies》 2024年第10期847-853,共7页 文学与艺术研究(英文版)
基金 the Guangzhou University Postgraduate Training Program for Innovation“Ecological discourse analysis of news reports on marine life conservation in China Daily(2020-2024)from the perspective of attitudinal resources”(Code:JCCX2024-041).

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部