摘要
深泽直人提出的无意识设计方法,因其在设计实践中具有文本表意有效性的显著优势,在日本设计界被广泛运用。在《设计的生态学》一书中,深泽直人将无意识设计分为两大基础类型:“客观写生”强调产品系统内两种新符号规约的生成及其意义的传递;“重层性”侧重外部事物与产品之间相互的修辞解释。由于两大基础类型分类方式过于笼统,以使用者与产品间的三类环境所对应的四种符号来源为路径,对无意识设计进行类型的补充及方法的细分,分为三大类型、六种设计方法。无意识设计的典型结构主义特征表现在,文本表意与编写皆围绕四种符号规约展开,四种符号规约覆盖了使用者对产品三种认知方式的全域,且它们在来源上具有“先验”与“既有”的特征,这些保证了文本意义的精准与有效传递。因此,对无意识设计类型补充与方法细分,也是对结构主义产品文本表意有效性的方法总结,使之成为指导设计实践行之有效的系统化工具。
The unconscious design method proposed by Naoto Fukasawa has been widely utilized in the Japanese design community due to its advantages in text expression within design practice.In“Ecology of Design,”Fukasawa classifies unconscious design into two fundamental types:“objective sketch,”which emphasizes the generation and meaning transmission of two new symbolic conventions within the product system;and“layering,”which focuses on rhetorical interpretation between products and external elements.Given the broad nature of these classifications,this paper supplements the types and refines the methods of unconscious design by considering three types of environments and four symbolic sources related to the interaction between users and products,resulting in three main types and six design methods.The structuralist characteristics of unconscious design are evident in how text expression revolves around four symbolic conventions,which encompass the user’s three cognitive approaches to the product,featuring both“transcendent”and“existing”attributes to ensure accurate and effective meaning transmission.The supplement and subdivision of unconscious design types also summarize the effectiveness of structuralist product text expression,establishing it as a systematic tool for guiding design practice.
作者
张剑
蔡匀
Zhang Jian;Cai Yun
出处
《家具与室内装饰》
北大核心
2024年第9期31-37,共7页
Furniture & Interior Design
基金
2023年教育部人文社会科学研究规划基金项目“认知统摄下的产品设计修辞研究”(23YJA760114)阶段性研究成果。
关键词
无意识设计
系统方法
三类环境
四种符号来源
类型细分
结构主义
表意有效性
Unconscious design
Systematic method
Three types of environment
Four symbolic sources
Type subdivision
Structuralism
Ideographic validity
