摘要
随着人们生活水平的提高和文化素养的增强,同时受互联网行业迅猛发展以及经济全球化趋势的影响,包装设计的理念产生了很大的改观,繁杂、夸张、鲜艳、显眼不再是包装设计的主线内容,情感化、绿色、富有民族文化情结越来越重要。在包装设计中巧妙融入中国传统文化不仅可以增强设计的表现性,也可以推动中华传统文化的传播,打造独具中国特色的市场品牌。本文研究传统文化的应用价值和原则,剖析传统文化在包装设计中的艺术魅力与体现手段,以期有效促进中国传统文化在包装设计行业的传播和发展。
With the improvement of people’s living standards and the enhancement of cultural literacy,while affected by the rapid development of the Internet industry and the trend of economic globalization,the concept of packaging design has been greatly changed,complex,exaggerated,bright,conspicuous is no longer the main line of packaging design content,emotional,green,rich national cultural complex is more and more important.Cleverly integrating Chinese traditional culture into the packaging design can not only enhance the performance of the design,but also promote the spread of traditional Chinese culture and create a unique Chinese market brand.This paper studies the application value and principle of traditional culture,analyzes the artistic charm and embodiment means of traditional culture in packaging design,in order to effectively promote the spread and development of Chinese traditional culture in the packaging design industry.
作者
吕文慧
曾筠毅
LV Wen-hui;ZENG Jun-yi(Guangxi University of Science and Technology,Liuzhou 545006,China)
出处
《绿色包装》
2024年第10期207-210,共4页
Green Packaging
关键词
传统元素
包装设计
传统文化
traditional elements
packing design
traditional culture
