摘要
江苏省文物资源对旅游产业的发展有着极其重要的地位,本文在分析江苏文物与旅游业现状的基础上,阐述了文物对江苏旅游业发展的意义。基于SWOT战略分析方法,提出了适合江苏文物旅游资源发展的竞争战略建议。
Cultural relics resources in Jiangsu province play an extremely important role on the development of the tourism industry,this article based on the analysis of Jiangsu cultural relics and the present situation of the tourism industry,expounds the significance of cultural relics for the development of Jiangsu tourism. Based on the SWOT strategy analysis method,it put forward some competition strategic advices which are suitable for the development of Jiangsu cultural relics tourism resources.
出处
《改革与开放》
2011年第11X期120-121,共2页
Reform & Openning
关键词
文物
不可移动文物
旅游业
竞争战略
Cultural relic Immovable Cultural Relics Tourism Competitive Strategy
