摘要
经济利益是现有民族地区旅游营销实践及研究的共同关注点,追求经济利益无可厚非,但是对民族地区而言,服务民族才是民族旅游业发展的最终目标,因此在民族地区的旅游营销中必须把民族要素考虑进去,突破常规,差异化思维,最终达成民族利益和经济利益的双赢格局。基于以上思路,从民族地区旅游营销的理念、主题、模式、结果评估等方面着手,分析了现有旅游营销中存在的各种问题,以民族为支点,详细阐述了民族与旅游营销的结合,突出民族特色,以此推进民族地区旅游营销的提升。
The economic interest is the existing tourism marketing practice in ethnic minority areas and the research of common concern, the pursuit of economic interests is understandable, but for the ethnic areas, national service is the ultimate goal of the development of national tourism,therefore in the minority areas tourism marketing must take the national elements into consideration,to break the conventional thinking,difference,finally to achieve national interests and economic interests of the win-win pattern. Based on the above ideas,this article from the tourism marketing of ethnic minority area concept,theme,mode,result evaluation and other aspects,analyzes the problems existing in the current tourism marketing,to the nation as a fulcrum,elaborated combined with the national and tourism marketing,prominent national characteristics,so as to push forward the national promotion of regional tourism marketing.
出处
《贵州民族研究》
CSSCI
北大核心
2015年第1期148-151,共4页
Guizhou Ethnic Studies
基金
山东省社会科学规划研究项目"山东半岛蓝色经济区滨海城市旅游竞争力研究"(编号:14DGLJ01)
关键词
民族
旅游
营销
National,Tourism,Marketing
