摘要
想要真正理解经济全球化的基本含义 ,就必须亲自涉足于充满激烈竞争的国际市场。这样 ,当听到关于在这个硝烟弥漫的战场上有的企业成功和发展 ,有的企业破产和倒闭的消息时 ,你才会明白市场营销的理论与战略有多么重要。基于作者的研究成果 ,介绍了国际营销理论与战略及其发展历程。
You could understand what the economic globalization essentially mean, only if you are really engaged in the international market that is full of fierce competition. When the news reporting that companies either successfully developing and growing or sadly claiming bankruptcy in the battlefield, you will realize how important and great the marketing theory and strategy can be. The thesis shall introduce the international marketing theory and strategy development in stages based on authors' research.
出处
《山西财经大学学报》
北大核心
2002年第6期73-74,共2页
Journal of Shanxi University of Finance and Economics
