摘要
红色旅游在我国旅游经济发展过程中扮演着越来越重要角色,在旅游消费市场中所占份额也在日渐上升,对游客的吸引力正在逐步增强。浙赣皖因地缘相近、文脉相通,在红色旅游协同发展方面极具可行性和必要性。运用定量研究的方法深入分析浙赣皖红色旅游协同发展的诸多影响因素,建立多层次红色旅游资源评价指标体系,运用AHP层次分析法确定评价指标的权重,对浙赣皖三省协同发展红色旅游进行综合评价,针对评价结果提出相应对策和建议。
Red tourism plays an increasingly important role in the development of China’s tourism economy,its share in the tourism consumption market is also increasing and its attraction to tourists is gradually increasing.Due to its close geographical proximity and common culture,it is very feasible and necessary in the coordinated development of red tourism Zhejiang,Jiangxi and Anhui provinces.Using quantitative research methods to analyze in depth the many factors of the coordinated development of Zhejiang,Jiangxi and Anhui red tourism,we establish a multi-level red tourism resource evaluation index system to use AHP level analysis method to determine the weight of evaluation indicators.We make the comprehensive evaluation for the three provinces to develop red tourism and put forward corresponding countermeasures and suggestions for the evaluation results.
作者
樊国敬
徐超
Fan Guojing;Xu Chao
出处
《红色文化学刊》
2019年第3期72-80,111-112,共10页
Journal of Red Culture
基金
2018年教育部人文社科重点研究基地重大项目“改革开放以来中国红色文化的创新发展研究”(项目编号:18JJD710012)
