摘要
在探讨隐喻的运行机制的基础上,文章将英汉房地产广告中的常见喻体分类整理并探讨其中所蕴含的文化价值。研究结果发现:生活、景色、家园、身份、地段、设计、价值是房地产广告中的常见喻体;广告中的隐喻与不同文化传统有着紧密的联系,折射出中西方相似和相异的文化价值观。
Based on the discussion of working dynamics and perception of metaphors,this thesis aims at categorizing the common vehicles in real estate advertisements and exploring the cultural values behind them.Seven types of vehicles are found to be used commonly:life,scene,home,identity,location,design and investment.It is also found that metaphors in real estate advertisements are closely connected with different Western and Chinese cultural traditions and they reflect the similarity and differences of various culture.
出处
《海外英语》
2012年第9X期262-263,共2页
Overseas English
关键词
房地产广告
隐喻
文化价值观
real estate advertisements
metaphors
cultural values
