摘要
普通高校要在当今日趋激烈的竞争中取得优势,就必须不断提高知识工作者的生产力,激发其智力资本的投入热情,提供令学生满意的服务,提高"产品"的竞争力,内引外联,拓展办学和科研的途径,更好地服务于社会,以提升学校的无形资产和形象竞争力。而这正是竞争时代普通高校公关工作的核心。
To be more competitive in modern world,colleges and universities must raise the productive force of knowledge workers,stimulate their enthusiasm for interllectual capital investment and provide satifactory service for students.meanwhile,colleges and universities have also to enhance the competitiveness of their'products',perfect the ways of running schools and doing scientific research and serve the society better so as to make school images and invisible assets more competitive.All this is regarded as the core of PR work in times of competition.
出处
《陕西经贸学院学报》
2002年第6期92-94,共3页
Journal of Shaanxi Economics and Trade Institute
