摘要
近年来,随着我国旅游事业的发展和国内国际旅游市场竞争的加剧,越来越多的旅游目的地认识到促销的重要性。本文在理论研究和实证分析的基础上,提炼出旅游目的地的六项促销战略要旨,并以江苏省旅游促销为例,归纳出旅游目的地的促销组合策略。
Nowadays, China's tourism industry has made rapidly progress. Meanwhile, with the competitive enhancement of market, more and more destination realized the importance of promotion. Based on the destination's theory research and analytic demonstration, this article abstracts six keystone of promotion strategy, and induces promotion mix according to tourism promotion of Jiangsu province.
出处
《首都经济贸易大学学报》
2003年第1期68-72,共5页
Journal of Capital University of Economics and Business
