摘要
红色文创产品开发设计如火如荼,但也仍面临着有"意"无"用"、有"用"无"美"、有"美"无"别"等诸多问题。对此,文章提出应从强化文创产品的商品价值、加大创意力度、定位受众群体等方面着手改进之。
The development and design of red creative products are in full swing, but they are still faced with following problems: little function of meaning products, no aesthetics of useful objects and repetition of beautiful designs. In this regard, the article proposes that we should strengthen the commodity value of creative products, increase creativity, and locate the audience groups to improve it.
作者
宋述亮
罗晓欢
Song Shuliang;Luo Xiaohuan(Chongqing Normal University , 400000 Chongqing)
出处
《设计艺术研究》
2018年第6期116-122,共7页
Design Research
关键词
产品设计
文创开发
红色革命文化
革命文物保护
product design
cultural product creation
revolutionary culture
protection of revolutionary relics
