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后示范建设时期高职院校品牌建设探析

The Research on Brand Construction in Higher Vocational Colleges During Post-Demonstration Period
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摘要 我国高职教育已步入"后示范"建设时期,如何固化和发展示范建设成果和经验,进一步推进高职教育教学改革,提升高职教育办学水平和实力,实现高职教育的可持续发展是当前高职院校发展面临的重大问题。示范建设不是我国高职教育发展的顶峰,而是高职教育提升教育教学质量,打造院校核心竞争力,实现高等职业教育和谐发展的又一新起点。所以,高职院校更应把握"后示范"建设时期的发展机遇,加快改革创新步伐,推进院校品牌建设,主动适应经济社会发展变化,实现新一轮的科学发展。 Higher vocational education in China has been in the period of post- demonstration, it has been faced following problems: how to solidify and develop the achievement and experience of the demonstration,how to reform the higher vocational further,how to improve the teaching level,how to realize the sustainable development of the higher vocational education.Demonstration should be the new stage for vocational education to improve the teaching quality, to shape the core-competitiveness,to make the harmounious development instead of the terminal of the vocational education. Higher vocational colleges should grasp the opportunity of post-demonstration period, stepping up the pace of reforming and innovating,pushing the brand construction to adapt the development of economic society and to make Implementation of a new-round development.
作者 高峰
出处 《吉林省教育学院学报》 2016年第9期126-129,共4页 Journal of Jilin Provincial Institute of Education
关键词 后示范 高职院校 品牌建设 对策 Post-demonstration higher vocational colleges brand construction countermeasure
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